Royal Star Arcade partnered with MBM to reinvigorate its marketing presence post-pandemic and re-engage the local community. With new competition, shifting retail trends, and reduced footfall, they needed a full-service marketing strategy to drive traffic, support tenants, and strengthen the centre’s brand appeal.
Objectives
Increase foot traffic
Improve brand visibility across digital and local channels
Support in-centre retailers with promotional campaigns
Launch seasonal events and activations to re-engage the community
Build an active, engaged local audience across social media
Support service tenants with marketing services
Client testimonial
“Working with the team was a game-changer for our business. From branding to website design and marketing strategy, they brought everything together seamlessly. They truly understood our vision and turned it into something we’re incredibly proud of.”